Commandment 1: There are no Ranking Guarantees. (Period)
Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your Search Engine Ranks is by playing by the rules.

2Commandment 2: Ranking is not the end, it’s the means.
Ask yourself what will Top Search Engine Rankings get you? Most businesses are interested in increasing sales on the website or in the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is what's important.

Commandment 3: Know your competition.
How well you do in the Search Engine Results is a function of how much hard work you have put over competition. Analyze competition’s keywords, links, keyword density and spread. But be sure to never copy your competition.

Commandment 4: Use Search Engine Friendly design.
A search and visitor friendly design is must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers.

Commandment 5: Select Keywords that are worthy.
You must research the keywords before targeting. There are tools that give you good idea of keyword’s search potential for example. It is important to know the number of searches for a keyword in the last month, last 6 months and last year.

Commandment 6: Write Great content.
Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to the target audience.

Commandment 7: Use good hyper linking strategy.
You must hyperlink in the right context within the website and to the other websites. Good links are appreciated by the Search Engines and by the visitors.

Commandment 8: Write relevant and original Meta content.
Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed.

Commandment 9: Acquire Relevant Links.
The Links you acquire are the roads to your web page for Search Engine Bots and visitors. Good links increase your webpage’s equity on the World Wide Web and bad link make a dent to the equity and credibility. Be selective in reciprocal linking.

Commandment 10: Consult experts, if you need to.
If you have the competence there are two ways to learn. Learning from one’s own mistakes and learning form other’s experience. You could choose either.